Case Study
Communicating with Clarity — A Strategic Rebrand for InfluenceDNA
InfluenceDNA is a company that understands the importance of clear communication in achieving business goals. They specialize in helping biotech professionals and other next-generation leaders such as startup founders bring their ideas to life. Stuart, the founder of InfluenceDNA, has logged hundreds of hours of live improv mastery, scriptwriting, and professional speaking over the course of his career.
Stuart’s old brand messaging was muddled, making it difficult to communicate the unique approach to problem-solving and coaching. They came to Uptick.Studio for a strategic review of their brand and to create a new identity and communication style that would better represent the company and its values.
Before:
After:
Employing Uptick.Studio’s Diagnostic Process for InfluenceDNA
At Uptick.Studio, we know that the key to any successful branding project is to start with a comprehensive diagnostic process. When InfluenceDNA came to us to help them clarify their brand messaging and create a new identity, we knew that the first step was to gain a deep understanding of their problems and goals. Our team conducted extensive market research and worked closely with Stuart and his team to identify their unique strengths and challenges. Through this process, we were able to create a strategic roadmap that would guide the project and ensure a successful outcome.
Working with Uptick has been, and continues to be, one of the most creatively fulfilling partnerships of my professional life.
— Stuart Paap, CEO and Founder, Influence DNA
A Clear Path Forward
At Uptick.Studio, we believe that a clear path forward is essential to any successful branding project. That’s why we took the time to create a detailed roadmap for InfluenceDNA’s brand refresh, outlining the steps we would take to achieve our goals.
Our recommendations included a new brand identity that would reflect the company’s values and mission, a comprehensive brand style guide, and a set of guidelines for all marketing and communication materials they commonly use. We also recommended the creation of branded Google Data Studio dashboard to help the team gain insights into their market and make data-driven decisions.
Bringing the Vision to Life: Uptick.Studio’s Creative Process for InfluenceDNA
With a clear strategic plan in place, the Uptick.Studio team began the creative production process for InfluenceDNA’s brand refresh.
At Uptick.Studio, we believe that the creative process is a collaborative one. That’s why we worked closely with Stuart and his team throughout the creative production phase of the project. We started by developing a comprehensive brand style guide that would ensure consistency across all marketing and communication materials. From there, we began work on a range of assets, including business cards, video and podcast identities, and more. We took an iterative approach, testing and refining the designs until we arrived at the perfect solution.
From Concept to Reality: How Uptick.Studio Delivered InfluenceDNA’s New Identity
After months of hard work, we were thrilled to deliver the final assets for InfluenceDNA’s brand refresh. We provided the team with a range of marketing and communication materials, including business cards, video and podcast identities, and more. We also delivered a comprehensive brand style guide that would ensure consistency across all touchpoints. The team at InfluenceDNA was thrilled with the final product and excited to start using their new identity to communicate with potential clients.
