Case Study
Accelerated Venture Capital Brand Refresh for BECO Capital
(Disclaimer: Due to our confidentiality agreement with BECO Capital, all sensitive information has been redacted from the creative assets included in this case study. The text, graphics and visuals used are solely for illustrative purposes)
BECO Capital is one of the first and largest early-stage VC firms in the UAE, with a focus on MENA and beyond. They have a proven track record of investing in some of the region’s most successful funds. However, their existing brand elements were out of date and no longer reflecting their impact in the region and worldwide. They needed a brand refresh that would align with their vision, values and goals.
Before:
After:
Uptick.Studio’s Diagnosis of BECO Capital’s Brand
We started by conducting a strategic needs assessment to understand BECO’s current situation, challenges and opportunities. We analyzed their market positioning, target audience, competitors and stakeholders. We also reviewed their existing brand assets, such as logo, website, social media profiles and pitch deck. Through this work we identified several areas for improvement.
A Strategic refreshment
Based on our diagnosis, we developed a brand strategy that would address these issues and create a more compelling brand identity for BECO.
We began with a thorough strategy session that helped us understand the company’s goals, values, and target audience. From there, we conducted a comprehensive audit of their existing brand assets, including their logo, color palette, and typography. Based on our findings, we created a detailed creative brief that outlined our recommendations for a brand refresh.
Reinventing a Venture Capital Brand
With our strategy in place, we moved on to production. We created a brand manual that outlines all the new brand elements and how to use them across different channels and formats. We also produced various creative assets that demonstrate how the new brand identity can be applied in practice.
Some of these assets include:
– Instagram posts and stories that highlight BECO’s portfolio companies, team members, events, and insights –
– Social media profile pictures and banners that showcase BECO’s logo and color scheme
– Templates for documents that use BECO’s typography, imagery, and data visualization
A New Era for BECO
The result was an accelerated brand refresh that transformed BECO’s visual identity into one that matches their reputation as one of the leading VC firms in MENA. The new brand elements communicate BECO’s impact, vision and personality more clearly, beautifully and persuasively. We look forward to continuing our partnership with them as they grow their portfolio of game-changing companies.
