Case Study

Visualizing Venture Capital: Helping BECO Capital Showcase Their Vision


(Disclaimer: Due to our confidentiality agreement with BECO Capital, all sensitive information has been redacted from the creative assets included in this case study. The text, graphics and visuals used are solely for illustrative purposes)

Recently, we had the privilege of working with BECO Capital, one of the largest non-governmental venture capital firms in the UAE, with funds consistently ranking in the top 10% globally in terms of performance. As a long-term partner of BECO Capital, we at Uptick.Studio were thrilled to collaborate with them again on their latest fundraising campaign. Our task was to create a fundraising deck that would showcase BECO’s unique approach to venture capital and early-stage seed investments.

Strategy and Execution: Where the Rubber Meets the Road

To start the project, we set up strategy sessions and meetings with the BECO fundraising team. Through our findings and recommendations, we built a creative brief and set up a timeline to execute the project on a short timeline. Using the AIDA structure, we were able to create a compelling story and deck that would effectively communicate BECO’s unique value proposition to potential investors.

Communicating BECO’s unique approach to Venture Capital and Seed Investments.

We leveraged our previous work on BECO’s brand refresh to hit the ground running on creative production. We applied their fresh brand style across all design elements, such as fonts, colors, icons and illustrations. We also made sure that their metrics shine through clearly by using data visualizations and infographics that highlight their achievements and impact.

The result was a full deck that communicates clearly, beautifully and persuasively. It showcases BECO’s expertise in venture capital and early-stage seed investments in MENA and beyond. It also reflects their passion for supporting entrepreneurs who are transforming industries and societies.

Visualizing BECO’s Value-add

Presenting BECO’s venture capital and seed investment data in a clear and visually appealing way was essential for capturing the attention of potential investors. That’s why we utilized on-brand graphics, easy-to-read charts, and tables to showcase their impressive stats. By presenting data in a way that was both informative and visually appealing, we were able to communicate the power of BECO’s investments.

Empowering BECO Capital With Branded Assets

Through our collaboration, we were able to create a fundraising deck that would effectively communicate BECO’s unique value proposition to potential investors. By utilizing our strategy and design expertise, we were able to create a compelling presentation that showcased BECO’s impressive track record and positioned them as one of the top venture capital firms in the MENA region.

We look forward to continuing our work with BECO and we’re excited to see what the future holds for this innovative venture capital firm.