Landing pages are critical. They’re often the first interaction someone has with a product, and they need to answer one question immediately: What does this do for me? When I encountered the original landing page for Inbox-AI, a tool that has incredible potential, it didn’t quite deliver on that front.
The tool itself is powerful—allowing users to create custom AI voice commands, automate email processing, and extract actionable information from screenshots. But the website didn’t communicate that clearly. So, I decided to explore a quick redesign. This wasn’t about reinventing the wheel but about honoring the value Inbox AI already provides by helping others see it too.
The Problem: Vague Messaging and Confusion
The original landing page started with a tagline: “Your Mac, Your Rules.” While catchy, it didn’t say anything about what the product actually did. Scrolling down, the next subheadline—“Focus on what matters”—was equally vague and could describe almost any app.
It left me, and likely many others, wondering what the product was all about. The lack of structure and navigation on the page added to the confusion, and the screenshots, while visually appealing, didn’t include annotations or context to explain what I was looking at. It felt like a missed opportunity to highlight the app’s core features and value.
This tool deserved better.
The Solution: Clarity First

Crafting a Precise Headline
To start, I reworked the headline. Instead of leaning on generic marketing language, I focused on specificity:
“Voice-Driven AI Automation for Your Mac.”
In a single line, it tells you what the product is and why it’s useful. Beneath it, I added a subheadline that gives a bit more context:
“Customize, Control, and Connect your workflows with voice on macOS.”
The goal was to make sure anyone landing on the site instantly understood the tool’s core value.
Showcasing Features Front and Center
From there, I tackled how the features were presented. The app’s three main functionalities—custom AI voice commands, email automation, and screenshot triggers—are its big selling points. I brought them right to the forefront, making sure each feature was described clearly and concisely. Visitors could now instantly understand how Inbox AI could fit into their workflows and make their lives easier.
Addressing User Concerns
Pricing and privacy are always top concerns for potential buyers. To alleviate these anxieties, I added microcopy under the main CTA:
“One-time purchase for lifetime use. Use locally with Ollama’s AI or online models.”
This makes it clear there are no subscriptions, no recurring fees, and no hidden costs. It also reassures users about their data privacy by emphasizing local AI processing as an option.
The Result: A Landing Page That Works
The new design prioritizes clarity, respects the user’s time, and showcases Inbox AI’s strengths. Instead of vague taglines and buried value propositions, the updated landing page communicates exactly what the app does and why it’s worth trying.
This was a quick effort, driven by a desire to give back to a creator who’s shared so much value with their audience. It was about making sure the website lives up to the product’s potential—helping people see what it can do at a glance.
Key Takeaways for Landing Pages
If you’re working on a landing page, the lesson here is simple:
- Clarity is everything. Speak to your audience in plain terms and make it easy to understand what you’re offering.
- Address anxieties upfront. Reassure users about pricing, privacy, or other potential roadblocks.
- Guide with visuals. Use annotations, callouts, and structured design to help users see the value quickly.
- Prioritize action. Make it easy for users to take the next step.
A great product deserves a great first impression.
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